Lead Generation - Nurturing Archives - Page 2 of 2

10 Easy Tips for Better Blogging

December 28, 2010/in B2B, B2C, Blogging, Building a Community, Content Management, Inbound Marketing, Lead Generation - Nurturing, Social Media

Crunch time? Does it always seem like you are wondering what to write? How do you build buzz needed to pull people to your site? Here are 10 Easy Tips for Better Blogging.

No doubt about it, blogging takes time and dedication. The pay-off comes when you find a good-size community that interacts with your site regularly and when you notice your website and blog are steadily gaining in the battle of SEO (Search Engine Optimization) rankings.

Here are ten tips that can help keep copy flowing smoothly.

Write an article that is easy to read and over 300 words long. Find at least 2 images that fit with your topic.
Pick topics that focus on things your customers often ask or are interested in. Keep a blog calendar that shows what you’ve posted and in which categories. Use it as a quick reference to keep your blog balanced
Use the scheduling tool, like this wordpress example, to automate posting at consistent days and times
Use an RSS feed to bring news that you can use as material for creating your blog
Going to an event? Shoot a video, interview some folks, and post on your blog
Interview customers for your blog
Grab some company data and turn it into an interesting story
Share a lesson you’ve learned
Save interesting emails and use for blog fodder
Use your signature line, with your blog’s link, in forums you visit to entice people to your site
Use these easy tips to keep your ideas fresh and your content flowing

Still need help with your blog? Even with these tips, do you find the whole thing overwhelming? Maybe you need help getting your site up and running. Give me a call. We have affordable plans that will fit into every Social Media budget.

(updated Dec 2014)

Even Santa likes Social Media

December 21, 2010/in B2C, Building a Community, Content Management, e-Commerce, Fun, Inbound Marketing, Lead Generation - Nurturing, New Media, Social Media, Trends, Websites

It’s got to be good if Santa likes it. The phenomenon of social media continues into a Christmas-decorated living room near you. Social media are now part of celebrating Santa’s annual visit to children near and far.

Mashable has just posted “9 Ways to Connect With Santa on the Web” so kids can get in touch with Old Saint Nick. Services range from Santa emails to tracking his sleigh in the skies as he delivers presents around the globe. It’s just one more instance of how Social Media pervades our private lives and provides businesses with ways of engaging their customers.

In the true spirit of Christmas giving, most of these services are free and can be found at http://www.emailSanta.com/.

And what do you give in exchange? Your gift is personal contact information and permission to market to you and your little ones.

Facebook updates for your profile and for your business

December 6, 2010/in B2C, Branding, Building a Community, Content Management, facebook, Google, Inbound Marketing, Lead Generation - Nurturing, Social Media

Facebook Profiles update

Facebook is implementing some changes that affect your personal profiles again. In the past, they have taken some criticism that their abrupt improvements were questionable. This time around, it seems Facebook has learned and improved on how they go about the update. They’ve added a wizard that helps and walks you through the process. In a nutshell, the changes to Facebook for personal profiles are:

A background summary that includes employers, education and location info.
New photo montage of 5 of your favorite photos just below your info summary
New navigation tabs in the left column
More details for your work experience and educational background
More info for your interests like music, books, and art
Group capabilities for your friends and more detail of your relationships

Changes for Facebook Business

Your Facebook Business Page has added a new feature also. In the last week, they added the ability to upload your contacts list from Outlook, gmail, Linked In, etc. After you have uploaded your contacts, you can invite them to ‘Like” your page.

To do this go to your page> Edit Page> Marketing> Tell your Fans>Upload a Contact File.

If you are using Facebook as a principle means of attracting clients, this can be very worthwhile.

Where are you going? …with your Inbound Marketing efforts

November 10, 2010/in Building a Community, Convert, Inbound Marketing, Lead Generation - Nurturing, Social Media, Strategy

Inbound Marketing refers to attracting customers to your lodging property through a variety of social media and content distribution and interacting with readers, rather than the older means of buying attention through disruptive advertising and other devices. Simply put, Inbound Marketing employs a ‘pull’ strategy, rather than the ‘push’ strategy employed by traditional marketing techniques. With the sophistication of the Internet, the opportunity for distributing content and building communities make Inbound Marketing the best chance for small businesses to get noticed in this overly messaged world. Engagement and differentiation is where small businesses have the advantage. So where are you taking your business?

What are you doing now to get found?

Facebook, Twitter, LinkedIn, blog and your website are all set up. You have them cross-referenced to interact with each other. They all hold a consistent brand message. You have clients that are interacting with you online. Life is good, right? Everyone should beat a path to your door, right?

Well, not exactly.

Where the problem lies for many businesses is in getting ENOUGH people to VISIT and then TAKE ACTION. That’s where you’ll need a good plan (and maybe some help). One that includes developing a content strategy, sound social media execution and personalized, genuine follow-up. How many visitors will you need each day to convert ENOUGH people into TAKING ACTION?

Feeling overwhelmed? Make no mistake there is a huge amount of effort that goes into leveraging SEO, blogging and social media to increase website traffic. Face it, now may be the time to invest some time and money into this endeavor. A certified and experienced Inbound Marketing professional can help you with a detailed analysis of your business and the competitive landscape. And help you set and achieve your online marketing goals. To get started on your detailed plan, determine your goals, and get people to TAKE ACTION, give us a call. Don’t worry, the first visit is always free.

“Goals without plans are meaningless. Plans without deadlines and measurements are wishes.” –Unknown

Note- First published Nov 2010 and republished Dec 2014