Inbound Marketing
What is RSS and How it is Addictive
The typical definition for the initials RSS is “Really Simple Syndication”. This is simply a method of broadcasting your blog or other frequently updated content across the internet or, by subscribing, following multiple sites with one easy tool. By supplying an RSS feed, readers of your blog can quickly and easily access your blog in…
Read MoreFirst Steps to Successful Marketing on Facebook
Today, there are more than 500 million active users, 50% of these users log in daily. Every average user has 130 friends. People spend over 700 billion minutes per month on Facebook. With those kinds of statistics Facebook is a natural for B2C businesses trying to build a loyal following: businesses like restaurants, hotels, sporting…
Read MoreFirst Steps to Successful Inbound Marketing
So, you’ve watched Socialnomics with Eric Qualman and now you ‘get it’. Haven’t seen it yet? Here it is again. Now, you’re ready to begin the first steps to successful Inbound Marketing. Because traditional marketing will never be the same. It will no longer get you ‘there’. If you want to move your business forward, then…
Read MoreScrooge Strikes e-Commerce Small Business
Is Network TV the Scrooge? This Christmas season, it seems like every network TV news personality is reporting that online sales are booming. On Cyber-Monday, Becky Worley of Good Morning America said that online sales are up significantly this year. Technically, that’s true. That is, if you are Amazon, Walmart or Best Buy. e-Commerce: Not for…
Read MoreFacebook updates for your profile and for your business
Facebook Profiles update Facebook is implementing some changes that affect your personal profiles again. In the past, they have taken some criticism that their abrupt improvements were questionable. This time around, it seems Facebook has learned and improved on how they go about the update. They’ve added a wizard that helps and walks you through…
Read More5 Easy Inbound Marketing Tips to get you FAST results
First things, FIRST, as they say. Keep these guidelines in mind when putting your business… out there. Do your online networks work together and support each other? You’ve chosen the online networks you want your business to network with: Facebook, Twitter, LinkedIn and others. You’ve created a website and a blog. Now, are they integrated?…
Read MoreWhere are you going? …with your Inbound Marketing efforts
Inbound Marketing refers to attracting customers to your lodging property through a variety of social media and content distribution and interacting with readers, rather than the older means of buying attention through disruptive advertising and other devices. Simply put, Inbound Marketing employs a ‘pull’ strategy, rather than the ‘push’ strategy employed by traditional marketing techniques. With the sophistication…
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