News For Hotels that use Facebook – 10 Steps to Algorithm Recovery
Resorts, inns and hotels that use Facebook- I have a question for you? Have you noticed a drop in your Facebook interactions lately? It is getting more and more difficult to get seen in social media and in the searches for free. Why would that be, you ask? Facebook has again changed what they display…
Read MoreTravel Planning With Facebook
Watch out TripAdvisor, travel planning with Facebook might just catch on. Their new Graph Search, is a little known tool that could come in handy for your next trip. You can add a search like “Friends that have traveled to Chicago, Ill” and receive a whole page of suggestions based on your friends’ travels. I…
Read MoreFacebook Business Page Rollout – version 2014
Facebook is once again updating their interface. This time it’s for their Business Listings. This updated Facebook Business Page Rollout will include many things that affect Independent Lodging Properties. Here’s a short summary… Sometime soon when you log in, you will be ‘invited’ to join the waitlist. Later you will be ‘welcomed’ in with an…
Read MoreMake The Most of Your Hotel Facebook Page
Drastically increase reservations by making the most of your Hotel Facebook Page. Using a few of these ‘secrets’, focus your Facebook Page efforts to relate better with potential guests and ultimately produce more bookings. Use Facebook’s new timeline for businesses to get better exposure, more interaction and increased bookings Add an Online Booking Engine to…
Read MoreIs Your Hotel Facebook Nearby Ready?
Facebook Nearby is picking up momentum. It raises some important questions for hoteliers. Does your hotel have a Facebook Page optimized for business? Can people ‘check-in’ to your hotel on Facebook? How important are guest reviews to your business? Do you actively manage your reviews? And seek new ones? Will Facebook ‘Nearby’ be able to pick…
Read MoreLife is a Balancing Act
It’s been a little over a week since returning from Mexico where Chris from Design4Real.net and I worked at Posada Yum Kin Hotel in Tulum, Mexico on a fun little website update. It feels like a lifetime ago and in some ways it has been for me. This is kind of a weird story for me to write…
Read MoreWord-Of-Mouth Marketing Online –Equals Healthy Sales
Small and medium-sized business owners, you know how vital it is to the health of your business that you make a great impression with all of your customers, who then, of course, tell their friends. Plain and simple that’s word-of-mouth advertising. Undeniably, it’s the best way of introducing your business to potential new customers and…
Read MoreWisconsin’s Herb Kohl on Monopoly-Busting Google
This just in… Herb Kohl’s office released this press release yesterday. Below are excerpts from his Opening Statement Of U.S. Senator Herb Kohl For The Of Hearing, “The Power Of Google: Serving Consumers Or Threatening Competition?” “The basic premise of Google at its founding was that it would build an unbiased search engine — that…
Read MoreI Plus-one’d That Story, The New Verb
I’m predicting ‘plus one’ will become 2011’s new noun-to-verb crossover. A few years ago, it was ‘I googled it’. Today, it’s +1 –as a verb. Pretty soon you’ll be hearing, “I read that and ‘plus one’d’ it.” What is the new Google +1? It is sort of like the Facebook ‘Like’ button, but with a…
Read MoreIt’s Self-Evaluation Time for your Website
As you know, your website is your online basecamp. It conveys the essence of your brand to your community and is the heavy-lifter for all of your online communications. If it lacks appeal, is unorganized, or just doesn’t work properly, it can lead to lost business opportunities, perhaps even business failure. So what have you got…
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