B2B
How Small Businesses Get the Most from Social Media
Just how are small businesses using social media? What level of online presence should you have? One way to start is to review what other small business owners are doing and model it after them. Once again our friends at Mashable! have provided some insights in their latest Infographics report. In a nutshell, here’s what…
Read MoreSEO Explained through Analogies
SEO (Search Engine Optimization) can be daunting stuff. It’s the sort of topic that makes one’s eyes glass over and can put the worst insomniacs to sleep. BUT it is one of the four most important elements to Inbound Marketing and is often not understood. Many consider it the magic behind the curtain. It is…
Read MoreMy Favorite Post for Today’s Entrepreneurs
I found this article to hit the nail on the head. Take a look at where you are and what lies ahead. Introspection is always good. The right mindset is better. And I’ll add Action is vital. The Cowardly Lion’s Guide to Conquering Your Entrepreneurial Fears The ‘close’ to this article is worth repeating, here’s…
Read MoreChris Brogans- What is the Focus and Purpose of Your Blog
I was digging through some of my archives and came across this article from Chris Brogan, one of my favorite thought leaders in the social media arena. It is about the focus and purpose of your blog. Chris starts by suggesting that you, “Ask yourself that question: what is the focus and the purpose of my…
Read MoreOnline FREE, the new Tchochtke
Henry Ford once said, “The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.” In today’s inbound marketing terms, this could be the new Holy Grail. Business owners successful at providing…
Read MoreKnow Your Customer’s Customer
One of the basic principles of customer satisfaction is to understand and know your customer’s customer. It is something so simple, and yet sometimes, marketing professionals overlook this. Instead they create campaigns that fit the marketing person’s profile or fancy better than they do the customer or the customer’s customer. Whether you’re selling to a company that…
Read More10 Easy Tips for Better Blogging
Crunch time? Does it always seem like you are wondering what to write? How do you build buzz needed to pull people to your site? Here are 10 Easy Tips for Better Blogging. No doubt about it, blogging takes time and dedication. The pay-off comes when you find a good-size community that interacts with your site…
Read More10 Steps to a New Business
Have you dreamed of owning your own business, but don’t know where to start? Have you started planning for your new business, but keep wondering if you’ve forgotten anything important? Check out the basic steps below to be sure you’re on the right track. Evaluate and Develop Your Business Concept 1. Do you feel passionate…
Read MoreYouTube Rewind 2010 – The Top 10 List in Links
Here’s the top watched YouTube video mashup from this year. There is no doubt about the power of video in social media… and it’s fun, too. [youtube=http://www.youtube.com/watch?v=UFnXm6cjGwU&w=640&h=390] Could your video go viral? Viral videos are what many business people dream of when beginning their Inbound Marketing strategy, sometimes with unrealistic expectations. Ensuring that a video…
Read MoreWhat is RSS and How it is Addictive
The typical definition for the initials RSS is “Really Simple Syndication”. This is simply a method of broadcasting your blog or other frequently updated content across the internet or, by subscribing, following multiple sites with one easy tool. By supplying an RSS feed, readers of your blog can quickly and easily access your blog in…
Read More