Look at these ads created by AT&T. This clearly shows that they are attuned to creating ads that have the ability to go viral. This one was sent by a friend in my social network via email. The email was titiled “Very, Very Cleverly Done”. I think so, too. Not only was the fabulous art done well and cleverly, but also the bigger idea. That of an ad campaign that is embraced by its audience. It strongly supports the brand of AT&T and is an innovative way of getting across their message. The only thing I think they could have done better was to have a link to their Facebook page or maybe another network.
Take a look at these great posters. Using just hands and a phone, an American phone company advertised worldwide by painting hands in the colours of different countries. It’s just brilliant.
As social media goes, I’d say this is great stuff.
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