I’m predicting ‘plus one’ will become 2011’s new noun-to-verb crossover. A few years ago, it was ‘I googled it’. Today, it’s +1 –as a verb. Pretty soon you’ll be hearing, “I read that and ‘plus one’d’ it.”
What is the new Google +1?
It is sort of like the Facebook ‘Like’ button, but with a few little Googly quirks. Instead of ‘Liking’ a page while you are browsing on that page, Google +1 allows you to tag it right from your browser window. It’s the old location, location, location again. Google seems to have just one-upped Facebook.
Here is what a browser window looks like after you’ve joined Google+. It shows an enticing little ‘+1’ icon.
What will this mean? Will it be better?
Is your Google Plus One following you?
Besides being Google Plus’ new best friend, +1 is Google’s next step in perfecting their search algorithms. They’ve switched it up by having users direct the search engine in an interactive way. When a person is searching on a given set of search terms and chooses, say, the fifth page link instead of one on the first page, Google will ‘learn’ that someone thinks that the link on that page is more relevant. The long-term result will be that the Google search engine gets ever smarter, becoming more attuned to the person searching, and learning each individual’s nuances.
Here is a short video overview:
Plus one – your new business assistant
+1 is a cross between a bookmarking service and a search engine tuned to everything you’ve ever looked at –or ‘plus one’d’. Social media networking and closer interactions will come into play, as users find sites and information that their friends recommend. As +1 subtly permeates into everything you do and integrates with all your tools, plus one will become much more important than the “Like” button possibly ever could.
As Google fine-tunes their search engines to interconnect much like an assistant to the humanmind, you can see where they are going with that. Google has begun to dub experts in certain areas as having better search leverage or what is known as online klout. For example, a professional skater’s +1 would rank higher than a person that merely watches the sport.
And finally, Google, of course, is likely to favor Google. What does that mean? It’s an attempt by Google of essentially bringing SEO in-house. Instead of letting webmasters and SEO professionals stuff their sites with Google-friendly terms Google will now have a closer, more direct relationship with each searcher. This may effectively cut SEO professionals out and become far less important to rankings. It’s been reported, that +1 ranked sites are receiving remarkably better SEO rankings. This, in turn, has caused a stir of adaptation in the online business world.
Has this article been helpful? Let me know in the comment section below, or better yet. Plus one my post below!
Just can’t get enough? Here are a few more links:
Google Plus One – How will it impact SEO? – Affilorama discusses some of the reasons SEO strategies are changing.
How To Get A Google+ Vanity Url – Google+ profiles come with lengthy, numeric urls. Using this tool makes it possible to create a shortcut.
50 Random Thoughts On Google+ — Chris Brogan writes up 50 random thoughts on the new social platform.
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