The Coffee Party Anyone? Howard Schultz of Starbucks

Today we’re a bit off-topic from our usual coverage on the impact of social media and how it can be easily and affordably integrated into small and medium-sized businesses. We’re talking politics. Oops. And even though we’re not really talking about politics –we are sort of talking about politics. Or maybe we’re talking about citizenship. Why? Because as a social media website that fundamentally supports small and medium-sized business, it is time. Small business owners need to pay attention. Let’s start with a cup of coffee.

Howard Schultz has done it again. The master of brand awareness and Starbucks CEO has taken on a new challenge, completely unrelated to coffee, in trying to lead the country out of this fiscal fiasco.

Like a dog chasing its tail, the economy is flat, and because of that lack of confidence, no one is hiring, causing the economy to decline further. Meanwhile, trillions of dollars sit idle in corporation lockboxes worldwide waiting for someone to say “Go!”. That someone is Mr. Schultz.

Mr. Schultz and business leaders of many major companies have joined together to make a one-two punch on America’s economy, jobs and politicians. One – in an ambitious endeavor to cut off significant funding for America’s politicians, they will no longer contribute to political campaigns. They will withhold funds until a ‘fair bi-partisan long-term fiscal plan’ is created and in place. Two – they will start hiring employees. They will do this as a show of confidence in America, they believe that once hiring begins, the economy will improve.

And they’re using social media to add to its potential for success. It started as a news release, then quickly gravitated to Facebook. Last Tuesday evening, the partner organization hosted a ‘town hall’ meeting with Mr. Schultz.

Talk to you after the show.

Live broadcast by Ustream

I applaud you, Howard. It’s refreshing. Just in case you passed up the video above because of it’s length, here’s the highlights.

Here are some supporting organizations and links you can check out on this movement.



And here are what others are saying online:

Joe Nocera of The OpinionPages (New York Times)

Kristen Breitweiser of Equity News

Dannielle Blumenthal of The Customer Collective

Rosabeth Moss Kanter –blogger on Harvard Business Review

And on Google+

I agree with this movement and think it’s vital that the citizens of America create enough pressure to CHANGE things. Mr. Schultz says that one of the keys is in establishing a bi-partisan movement. And as a disclaimer, I’d like to say that I am the one everyone wants to entice to their side –an independent, white, woman (blogger) from the Midwest. If you get me, you get your core followers. But I have a question.

Why not join forces with the Tea Party?

Now, I know that some say that the Tea Party is not bi-partisan. That they are made up mostly of white, conservative men and that may or may not be true, but their message and the message of the Schultz/NoLabels/UpwardSpiral2011 movement is similar –really similar. Right? If not, then what am I missing? Why not find some way, some middle ground, to join forces with the Tea Party in what you are trying to accomplish? Seems like you’re re-inventing the wheel. Unless, as some are saying, the Schultz/NoLabels/UpwardSpiral2011 is really the liberal answer to the conservation Tea Party movement and bi-partisanship is just another buzzword. I don’t know if this is true, I’m just a skeptical blogger, stirring up the pot. The coffee pot. Or tea pot -doesn’t matter to me. Come on… just make friends –we all need to bond together if we want to win this thing.

In the meantime- I’m in. We’ll work out the kinks as we go -it’s the new way of life. How about you? What do you think? If you support this and are a blogger, I encourage you to blog in support. If you’re a small to medium-sized business owner, hold your money and hire as soon as you can. Everyone should join the cause and participate, make a difference, lend a voice!

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