Scribd is a social networking community for readers and authors founded in 2007. It has quickly become one of the most popular websites on the Internet. More then 70 million individuals from around the world visit the website on a monthly basis. Scribd is a file sharing website similar to Wylio and YouTube except that individuals share text documents and presentations instead of images and videos.
As YouTube is to videos, Scribd is to ebooks, articles, resumes, recipes and online magazines. Scribd’s patent-pending document conversion technology allows articles to be discoverable by search engines, shared on social networks and read on billions of mobile devices. In exploring Scribd, I did notice that not all content is free. For instance, in the legal area an article on Limited Liability Corporations was ‘for purchase’.
Hoping to get published? Considering self-publishing? No matter your method of publishing, as an author, the key to success is building a community of readers who follow you and your work. To do that you’ll need to give a little away. With Scribd your works will be attributed to you and will allow your writing to be widely read, discussed and shared on social networks –giving you even more exposure.
For Small Business
Scribd is a veritable gold mine for small business owner’s considering taking on the challenge of blogging. The copyright used with Scribe is a Creative Commons Attribution – ShareAlike 3.0 Unported License. Similar to many images, articles from Scribd can be used as-is with attribution to the author. Why write when you can find a blog article, and simply by sharing the credit with the author, post it to your blog in minutes? Content Management made easy.
In addition to a great blog resource, small business owners will find Scribd business documents a good starting point for finding correspondence templates, how-to info and potential employees or vendors. Get wider exposure for your business by uploading your business’ brochure or catalog to Scribd.
Consider contributing an article to Scribd. Write an informative article or short report about a product or service that you are offering and then link it directly to your blog or home page. With many article directories authors are not allowed to ‘advertise’ their business, so articles must be more generic in nature, not so with Scribd. You can write whatever you like as long as it is not offensive or illegal. Content submitted to Scribd also does not have to be approved or reviewed, so publishing is fast and easy.
Publishing on Scribd for your business allows you access to the entire Scribd community. It is a great opportunity to interact with its readers and build your online reputation. Invite people to follow you on Twitter or subscribe to your blog. Collect email addresses and multiply your online marketing potential. Need help developing your content and making the most of these new social media contacts?
Give me a call or drop me an email, I can help with that.
Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.
We do this by integrating inbound marketing techniques into each business’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.