Art Spiegelman wrote the only comic book ever to have won a Pulitzer Prize. Maus: A Survivor’s Tale is a memoir of his father, Vladek, a Polish Jew and Holocaust survivor. In Spiegelman’s comic book, Jews are depicted as mice, while Nazis are depicted as cats.
We confuse the intended uses of technology for their actual end uses. This view of twitter in Iran , facebook in Egypt, and YouTube in Japan as politically transformative is a cyberutopian illusion. This is called iPod liberalism by Evgeny Morozov. The delusional thinking lies in believing that because people in other cultures adopt new technologies they will support Western values. Saudi Arabia encourages its citizens to search for YouTube videos that offend Saudi sensibilities. In so doing, Saudis report the material as offensive and hit a critical mass to censure certain YouTube videos. Mubarak’s Egypt posted the faces of street demonstrators and crowdsourced their identification to round them up for political detention and perhaps torture. Twitter is a broadcast platform and it’s kind of like using a cop’s walkie-talkie to orchestrate a revolution.
Today people willingly give up information without knowing its end use. Their intended use of media is to enhance and expand their social networks yet technology the users of their information are at cross purposes.
There are moments when I’m on Facebook that creep me out in the same way this video does when it makes you think about how much information I disclose unnecessarily. This clever animation makes your head spin if you start to think about your own relationship to Google; uber-Big Brother.
The key thing to remember is that technology is neither inherently good nor evil; neither democratic nor fascist. It is how it is used and by whom that makes technology what it is, a tool in the hands of humans. When humans allow themselves to be used by technology, technocracy ensues.
This has been Social Energizer’s Saturday Morning Post, a less business-oriented edition than our blog that is offered during the week. Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.
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