This week in Austin, Texas a crucial community comes together. The SXSW (South By South West) Film Conference and Festival is a productive, inspiring convergence of talent, smart audiences and cutting-edge thought leaders. As they celebrate their 25th Anniversary, their focus has moved from concentrating on simply music to including other creative channels like film, writing and interactive, which includes web, social media SEO, etc. A large portion of next year’s creative content in TV, films, advertising and online in America and even abroad will originate from SXSW.
SXSW has found the true meaning of ‘creative’. It encompasses all media, but is the inspiration of so much more. If the world has a chance of resolving its problems and meeting the demands of the future, it may do well to adapt some of the lessons now streaming out of SXSW.
Lessons that could potentially solve issues like energy. Energy, you ask? What’s a topic like energy doing in a conference on creativity? That’s what I first wondered when I saw this interview. Take a look at this short video. It’s called, “The Future Enernet: A Conversation with Bob Metcalfe”. During this interview, insights into solving the problem of energy are shared by Bob Metcalfe, who co-invented Ethernet and founded 3Com. His life’s work has evolved around computer science. He played a vital role in providing systems and solutions that advanced the Internet to become what it is today.
In this SXSW interview, Dr. Metcalfe explains how development of the Internet achieved a remarkable outcome. This final outcome provided the world with abundant data storage for less money. He contends that his can be repeated within the Energy Industry. Who wouldn’t want to be able to use more energy and pay less? This is the basis of his talk and what a captivating idea it is. I dare say, it sounds like he is even willing to roll up his sleeves and put these thoughts into action. Now that’s what America, no, the entire world, needs more of.
It’s creativity like Bob Metcalfe shows that makes SXSW so much more than a mere music festival. It’s thought leaders like Bob Metcalfe, Matt Mullenberg (WordPress) and Marissa Meyer (Google) that bring SXSW to the highest level, no doubt promising another 25 years of crucial, creative conferences.
This has been Social Energizer’s Saturday Morning Post, a less business oriented edition than our blog that is offered during the week. Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.
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