Have you ever been asked to create a large-scale sales campaign, but NOT given the budget for delivering it into everyone’s hands?
Or maybe, you own a small business and you wish there was a way to pool knowledge among other small business owners who share issues similar to yours.
Check out Facebook Groups
It is an often-overlooked tool, which businesses can readily use to bridge the gap in communicating between various audiences in many ways. It can provide an efficient, affordable and interactive means of content distribution. No more USB drives or CDs to deliver to your business’ many locations to kick off a training or launch your net sales campaign.
Simply open a group from your personal profile. Set your visibility to “secret or closed.” Invite your members and get down to business. That’s all there is to it, and it’s FREE.
What types of things could you discuss? Well, certainly not salaries. Everyone knows that’s taboo, right? But here are a few useful ideas that almost anyone could benefit from:
- Trends in your industry
- Tips and tricks of the trade
- Events that relate to specific positions and interests
- Templates for thank you letters, apology letters, etc.
- Common industry information
- Who’s who in the industry
- Electronic tools, like calculators that show break-even, etc.
- Relevant fun facts and other tidbits that can warm up the coldest lead
Why not give it a try? It’s free, scalable and allows you to control whomever is invited. Content can quickly and easily be removed. And Facebook Groups allows participants to interact without the epense of meeting at a specific destination.
What do you think? Could this be the location of your annual meeting this year? Or maybe it just organizes the details for that meeting. How could using Facebook groups help your business?
Let me know if this was helpful, I’d love to hear from you.
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Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mi.
We do this by integrating inbound marketing techniques into each businesses’ current marketing plan and by utilizing digital channels and strategies like Blogs, Twitter, Facebook, LinkedIn, Search Engine Optimization, and Web-integrated Email Campaigns.
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