Blogging is a great way to converse with your customers. Your website, many times your main point of initial contact with your customers, appears more human with a blog. It allows potential clients to get to know you. It is a conversational way of answering questions about your product or business. Blogging helps you get found by making your SEO results soar. Want some Google Fame, maybe even the first page? That’s what blogging can help you achieve.
Here are two things to remember before you sit down to write anything on your blog.
- Who is your audience? Who are you talking to? KNOW YOUR READERS. Even if they haven’t subscribed to your blog yet, imagine addressing the audience you hope will be reading. In inbound marketing terms, this is called your Buyer Persona.
- What is the purpose of your post? Inform? Educate? Entertain? Persuade? KNOW YOUR INTENTION OR PURPOSE.
The fear that you will run out of things to blog about should diminish as you review your answers to these simple questions. The more you know about your audience, the easier it will be to talk about those things you have in common. The clearer you are about your intentions, the better your writing will be!
Think of blogging as a new-fangled version of letter writing. Keep the tone conversational. Invite your readers into a discussion with you. Find out what is new and noteworthy for your customers. Your blog should be less about you and more about your customers, their needs and interests.
The best blogs are a celebration of content: ideas, stories, meaning. The worst are those that only blow their own horns; just like those old-fashioned used car salesmen still screaming on broadcast television. Nobody listens. A good storyteller knows one of the best ways to draw in the listener is to whisper softly.
Before you worry about WHAT to blog about, consider first WHO you are blogging to and WHY.