Today, there are more than 500 million active users, 50% of these users log in daily. Every average user has 130 friends. People spend over 700 billion minutes per month on Facebook.
With those kinds of statistics Facebook is a natural for B2C businesses trying to build a loyal following: businesses like restaurants, hotels, sporting establishments, services and so forth.
Best of all: It’s free and easy.
Start your Facebook Personal Page
First step: you will need to establish your own personal page. The personal info you provide for this page is also your registration with Facebook for your business page, so you will only need to enter it one time. Often this is where someone worries about their privacy; don’t worry, you will (and should) adjust your privacy settings under your personal profile and restrict it so you limit who can view your personal page. After that, you’re clear to create a business page.
Start a Facebook Business Page
Check out my free e-Book for step-by-step tips on starting your Facebook Business Page including screen examples of the Facebook personal page, business page and group page steps.
Start a Facebook Group
There is little to adjust for privacy on the business page; it’s open to all (except for age restrictions) and allows minimal control over how people interact with your page. If that lack of control bothers you, then maybe a facebook group is for you. It allows complete control of content, but is more effort for you to maintain.
Promote, promote promote!
All set up? Now, focus on promoting your business. Make frequent posts that are brief, upbeat and entice people to visit your business; or at least think about it more favorably. Understand your audience by developing your Online Persona. This helps you write posts that get attention and appeal to your fans.
Learn the power of reposting. This is one simple technique that is often overlooked. Ask a few of your most loyal customers (or friends and family) to repost your page or group on their walls by clicking the share feature. This starts a fan wave that exposes people to your business to whom you do not have access.
Finally, use the new ‘Tell Your Fans’ feature that allows you to upload your contacts from your email or CRM program. This will allow the exposure of your site to grow.
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