First things, FIRST, as they say.
Keep these guidelines in mind when putting your business… out there.
Do your online networks work together and support each other?
You’ve chosen the online networks you want your business to network with: Facebook, Twitter, LinkedIn and others. You’ve created a website and a blog. Now, are they integrated? Is the “Like” button on your blog page? Is your blog address on your Facebook page? There is usually simple code to insert, or a plug-in to be added.
Can people find you? Remember- Location, location, location!
Where does your page rank? If you have a physical location, when people search for you, do Google maps appear? At the top of the page? And is the location correct? These are all things you can adjust yourself by going into Google maps, Yahoo maps, etc.
There is a lot of information to track. Integrating your networks will allow you to have everything nested together so updating is more seamless. If it’s still too much, try Pingfm.com. (http://ping.fm/). It is a free service that prides itself on ease of use and updates all your networks at once.
Inbound Marketing does not work best in a vacuum
Add a little Outbound Marketing to your online mix. Have a drawing with business cards for a free meal or service. If you are sending postcards, have an offer on the card that pulls clients into your website for something like a contest, free reward or valuable info. Add these to your database for opt-in email marketing, find them on facebook, or run a text campaign to their cell phones.
SEO, keywords and Links = Results
Keywords and link building are essential to building an online presence. One of the first things to do is to be sure you have the relevant keywords listed in your SEO (Search Engine Optimization). Do you have a business that you partner with? Ask them to link to your site and in return you should link to theirs. It’s powerful stuff for getting better search results and getting the Big Boys to notice (Google, Yahoo, Bing, etc.) your site.
There is a lot more to successful Inbound Marketing than just these 5 tips, but depending on where your site is hosted, there should be things that you can adjust right away to get things moving!
Need help? Give us a call, together we can streamline your online presence.