Buyer Persona
Social Networks in Turmoil Check Out Your Options!
Did Facebook make you angry this week? Are you afraid of Google becoming the Walmart of the Internet? How dare they change things on what seems like a whim, right? Like Netflix, I think they forgot about the Number One Rule in Social Media. What is that rule, Mr. Zuckerberg? It’s about them, not you!…
Read MoreTop Three Trends Likely to Upset Your Social Media World
What trends will arise, perhaps even merge, and continue to change and then further impact our lives?
Read MoreDispatches from Blogistan, A Book Review
Described in the subtitle as “a travel guide for the modern blogger,” Suzanne Stefanac’s book, Dispatches from Blogistan, is worth reading whether you are a blogger or not. This is not so much a how-to book as it is a why-to-blog book. The first two chapters offer a new take on the history of communications. And…
Read MoreKnow Your Customer’s Customer
One of the basic principles of customer satisfaction is to understand and know your customer’s customer. It is something so simple, and yet sometimes, marketing professionals overlook this. Instead they create campaigns that fit the marketing person’s profile or fancy better than they do the customer or the customer’s customer. Whether you’re selling to a company that…
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