A great article and infographic on the nature of online hotel reviews. I find these statistics interesting and feel likely that they are accurate.
The most interesting points here are that 81% of travelers find reviews important and 49% of travelers won’t book a hotel without reviews. This means that an important part of any hotels marketing strategy needs to pay attention to the amount and quality of incoming reviews and have a plan in place to keep reviews positive and accurate.
It came as no surprise for me that women were the most likely to leave a review (53% . . . → Read More: Naked truth about online hotel reviews [INFOGRAPHIC]