Small and medium-sized business owners, you know how vital it is to the health of your business that you make a great impression with all of your customers, who then, of course, tell their friends. Plain and simple that’s word-of-mouth advertising. Undeniably, it’s the best way of introducing your business to potential new customers and bringing in new sales. Customers as advocates, what could be better than that? Maybe multiplying that advantage? Take your word-of-mouth techniques online and you can do just that. Quite simply, you will then have created the essence of inbound marketing and social media dynamics. . . . → Read More: Word-Of-Mouth Marketing Online –Equals Healthy Sales
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Did Facebook make you angry this week? Are you afraid of Google becoming the Walmart of the Internet? How dare they change things on what seems like a whim, right? Like Netflix, I think they forgot about the Number One Rule in Social Media. What is that rule, Mr. Zuckerberg? It’s about them, not you! I think you will soon be learning this lesson well… and very soon at that. Facebook users were outraged this week when Facebook arbitrarily and seemingly without notice changed the Newsfeed, Privacy settings and Apps area. Get ready because there are more changes on . . . → Read More: Social Networks in Turmoil Check Out Your Options! This just in… Herb Kohl’s office released this press release yesterday. Below are excerpts from his Opening Statement Of U.S. Senator Herb Kohl For The Of Hearing, “The Power Of Google: Serving Consumers Or Threatening Competition?” “The basic premise of Google at its founding was that it would build an unbiased search engine — that consumers would see the most relevant search result first, and that the search results would not be influenced by the web page’s commercial relationship with Google. Its goal was to get the user off Google’s home page and on to the websites it . . . → Read More: Wisconsin’s Herb Kohl on Monopoly-Busting Google I’m predicting ‘plus one’ will become 2011’s new noun-to-verb crossover. A few years ago, it was ‘I googled it’. Today, it’s +1 –as a verb. Pretty soon you’ll be hearing, “I read that and ‘plus one’d’ it.” What is the new Google +1? It is sort of like the Facebook ‘Like’ button, but with a few little Googly quirks. Instead of ‘Liking’ a page while you are browsing on that page, Google +1 allows you to tag it right from your browser window. It’s the old location, location, location again. Google seems to have just one-upped Facebook. Here is . . . → Read More: I Plus-one’d That Story, The New Verb I have a confession. As a social media enthusiast, I should have been biting at the chomp for my Google+ invite. Like many, I was not. But finally, a friend passed along an invite and I took a look inside. Kicked the tires and still wasn’t that impressed. Then I attended a local Social Media Breakfast in Appleton, WI, which featured an open group discussion on Google+, where it’s going, and why it’s important to me, and will be, to the small and medium-sized businesses that I work with. Very helpful stuff! My new outlook on Google+? Google+ actually . . . → Read More: Google+ for Everyone! Today we’re a bit off-topic from our usual coverage on the impact of social media and how it can be easily and affordably integrated into small and medium-sized businesses. We’re talking politics. Oops. And even though we’re not really talking about politics –we are sort of talking about politics. Or maybe we’re talking about citizenship. Why? Because as a social media website that fundamentally supports small and medium-sized business, it is time. Small business owners need to pay attention. Let’s start with a cup of coffee. Howard Schultz has done it again. The master of brand awareness and Starbucks CEO . . . → Read More: The Coffee Party Anyone? Howard Schultz of Starbucks A few weeks ago my contest-loving, contest-winning hubby ‘won’ a contest on 1iota.com for the Green Bay Packer Pre-Game Kickoff Concert for the NFL Season Opening tickets! Yeah! Right? You KNOW I’m a Packer Fan AND a country music fan. Yes, it was great fun. Saying he ‘won’ them though is a bit of a stretch. As we’re both Facebook fans of Green Bay Packers, Tom found a post that let us enter a contest for VIP Priority seats. The only stipulation? You needed to be among the first of 3,000 people to sign up. So of course, he entered . . . → Read More: The Social Media grade for the Packer Concert for NFL Season Opener I was recently asked by Murray Newlands to support the World Media Awards coming up February 25, 2012 in San Francisco. I am often quite a skeptic and I try to look things over carefully (maybe it’s my german heritage upbringing and living in conservative Appleton, WI. And getting spam-scammed online recently). So I took a good look at the whole project and the people involved. All I can say is, the more I look things over on this subject the more excited I get. This is going to be BIG! Here’s what Murray had to say about . . . → Read More: The World Media Awards: Why YOU Must Enroll As we come into this long Labor Day weekend, I thought I’d share something that I found on CreditDonkey of all places. I love these graphic pieces – so full of fun. The only thing missing is in the title. I would have liked it to say “Celebrate the American Worker on Labor Day”. It says it down below in the copy, but on Labor Day, I feel a little bit more patriotic than most days. So here is Credit Donkey’s tribute to the American Worker with various facts and figures about our workforce. I’m sure they’re hoping that . . . → Read More: Social Energizer’s Salute to Labor Day |
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