By Lynn, on March 30th, 2011%
Whether you’re climbing Mt. Everest in the heart of the Himalayas, like adventurers Rhys & Nicky, or leading your company into the world of inbound marketing, your success depends on having a solid base camp.
A Base You Can Rely On
Your website should be well designed, up-to-date and represent your brand at the highest level. This will be the place where people come for deeper nourishment; be sure you provide the information clearly and detailed enough to truly answer their questions. The top 7 mainstay pages for websites are: Home page, About Us, Contact Us, Product and Services, . . . → Read More: Your Website is Your Base Camp, Is It Solid?
By Lynn, on March 26th, 2011%
Isn’t it amazing when you find something cool on the web, and then find that it is only a small piece of a larger whole? This week for Social Energizer’s Saturday Morning’s Post that is exactly what I’ve found. Terje Sorgjerd has published a video called “The Aurora”. After I watched this breathtakingly beautiful video on Vimeo, I noticed that there are several others from Terje and they are just as good, if not better. I have shared them below.
Since the “The Aurora” aired on Discovery Channel it has moved rapidly into all levels of social media. Over . . . → Read More: The Wealth of the Web Runs Deep
By Lynn, on March 23rd, 2011%
SXSW 2011 has wound down for this year, but they’ll be back next year and I plan to be there. SXSW has something for everyone, especially in social media or inbound marketing. So many of the heavy hitters are there that it makes ones head spin.
It has taken a bit of searching around, but I found several short videos that really share the SXSW experience. These are all worth watching –sometimes more than once. Let me know what you think. It’s almost like being there.
3, 2, 1, Twitter: The NASA Tweet up Shuttle Discovery Launch
Phylise Banner, . . . → Read More: Top Five SXSW 2011 Videos
By Lynn, on March 19th, 2011%
This week in Austin, Texas a crucial community comes together. The SXSW (South By South West) Film Conference and Festival is a productive, inspiring convergence of talent, smart audiences and cutting-edge thought leaders. As they celebrate their 25th Anniversary, their focus has moved from concentrating on simply music to including other creative channels like film, writing and interactive, which includes web, social media SEO, etc. A large portion of next year’s creative content in TV, films, advertising and online in America and even abroad will originate from SXSW.
Photo- Bob Metcalfe interview at SXSW, Austin, Texas
SXSW has . . . → Read More: Can The Energy Problem Be Solved By SXSW?
By Lynn, on March 16th, 2011%
If social media were a three legged stool, then a business website, Facebook site and Twitter account would be the legs of that stool. For businesses wanting to master the art of social media marketing, these sites must be professional looking, elegantly managed creating a seamless brand appearance. They also need to be balanced and leveraged between one another.
This week at Social Energizer, we are focusing on helping people get up and running with Twitter. As mentioned in our earlier blog, Rule 1 for Social Media Measurement, Twitter’s purpose is to generate excitement and rapid discussion. The important . . . → Read More: Twitter – The art of tweets, follows and hashtags
By Lynn, on March 12th, 2011%
Increasingly when there are emergencies worldwide, the first responding aid is provided by today’s social networks: Facebook, Twitter, and, in this case, Japan’s own Mixi. Though Japanese TV reported ‘Live’ almost immediately, during this week’s earthquake and tsunami in Japan, personal communication was another matter. Most communications were down and cell phones were often jammed. Social media powerhouses once again proved themselves as critical communication tools during a natural disaster.
Text-Driven Devices work first
Devices that are text-driven were the first to support communication. Adding to that capability is the nature of how social networks are structured. They are . . . → Read More: Emergency in Japan; the First Help to Arrive
By Lynn, on March 9th, 2011%
Increasingly our world favors BIG. BIG Companies. BIG Stars. The next BIG thing. Big business seems to favor other BIG businesses, like during Christmas when ABC’s GMA seemingly supported only the online BIG Box stores, leaving small online entrepreneurs in the dust as reported in our December 8th blog, “Scrooge Strikes e-Commerce Small Business.”
What is the key to small businesses getting ahead? Many believe it is innovation. But it’s not that simple. Innovation tailored to the unique position and qualities of a small business propel it forward. Small business owners have certain advantages over their BIG business counterparts. . . . → Read More: Right-Sizing Innovation for the Small Business Owner
By Lynn, on March 5th, 2011%
Welcome to Saturday Morning’s Post. Are you sick and tired of commercials that eat at your sanity? Provide nothing imaginative? And can only get your attention by turning up the volume? Try a few of these ads gathered together by TED. Enjoy “Ted’s 10 ads worth spreading” a video list of commercials that provide nourishment for the soul.
Which ones do you like best? I’d love to hear.
Social Energizer’s purpose is to help companies develop lasting relationships with their customers and increase their conversion rates by adding proven online marketing techniques to their marketing mix.
We do this by . . . → Read More: When is a Commercial Worth Watching?
By Lynn, on March 3rd, 2011%
I came across a great quote today while reading “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renee Mauborgne (Harvard Business Review Press, 2005).
Samuel “Roxy” Rothapfel, previously a nickelodeon owner, started up Palace Theaters. By using the low-cost, lower-quality nickelodeon style of entertainment, he reinvented this experience for more elaborate, extravagant affairs that played upscale at an affordable price. In so doing, he changed the entire industry.
The Palace Theaters, between 1914 and 1922, opened four thousand new Palace Theaters across the US. During this age of . . . → Read More: Don’t Give People What They Want
By Lynn, on March 1st, 2011%
What trends will arise, perhaps even merge, and continue to change and then further impact our lives? . . . → Read More: Top Three Trends Likely to Upset Your Social Media World
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