So, you’ve watched Socialnomics newest 2.0 and now you ‘get it’. Traditional marketing will never be the same. If you want to move your B2C business forward, then you will need to focus on what you’re doing online.
Location, location, location!
My recommendation is first things, first. Can people find you? If you’re a restaurant, hotel or auto repair shop, then start by registering your address and details on Google Places. This will literally, put you on the map.
Google Places http://www.google.com/help/places/index.html
Get Found
Make it easy for others to find your website (you do have a website, right?) by adding it to these most popular search engines, as listed below. Yes, all of them. This will allow the search engines to find you without waiting for them to ‘crawl’ your site. Being proactive on this is a good thing.
Google – http://www.google.com/addurl/?continue=/addurl
Bing- http://www.bing.com/webmaster/SubmitSitePage.aspx
Yahoo! Local – http://listings.local.yahoo.com/
Yelp! http://www.yelp.com/business?country=US
Consider these:
__Craigslist- http://yourcity.craigslist.org/
__Here is a link where you can submit your site to MANY places:
http://www.locallytype.com/pages/submit.htm
Next steps
For B2C businesses, the top three things that you need to do is establish a presence on Facebook, Twitter and start a blog.
I’ll cover those in future articles. Stay tuned!
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